You've seen it on TV! It's totally awesome! It's the new Iowa Lottery "Game Book" TV spot!
Applied Art & Technology teamed up with Strategic America and the Iowa Lottery to create a 3-D animation to promote a new booklet of scratch tickets.
With eight games to play, the challenge was to not only bring one game concept to life, but all eight. AA&T 3-D animators, Scott Kaven and Steve
"Sparky" Dixon, combined to give viewers the feel of a pop-up card, revealing each featured game as the pages turned.
Viewer response has been great, and ticket purchases are exceeding expectations. Besides, it's fun to watch!
Written By
george