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Creating a Killer Spot With Measurable Results

Unearthing the legacy of George A. Romero's "Night of the Living Dead."

Our client Greater Iowa Credit Union came to us with an idea. They did the research and learned that a large segment of their target demographic
were viewers of the show “The Walking Dead.” So why not reach that audience using a wisecracking pair of walking dead? 

And that’s where Applied Art came in. We worked with Greater Iowa to create a killer spot for their killer mobile banking app.
And beyond fulfilling many a team member’s bucket list item to work with zombies, we also created a spot that produced measurable results for our client.

Take a look to learn more about how “The Dead Walking” helped boost Greater Iowa Credit Union’s bottom line.

 

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george

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